Depending on how many people a user follows on Snapchat, they’ll have lots of stories to view each day.īut that doesn’t mean they are going to watch every single post in its entirety.Īccording to a study conducted by Snaplytics, engagement drops by 36% once users reach the fourth snap of a story. That’s because people will skip over your posts.
Posting 20 times in one day isn’t effective.
Posting content often will keep your brand fresh in the minds of your followers. The best way to approach this is by adding content to your story on a daily basis.Īnything you post on Snapchat will disappear after 24 hours. Once you’ve created a Snapchat account, you need to make sure it’s active. I’ll show you the top 15 ways to use Snapchat for your business.
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You now have another viable marketing channel to engage with your customers.īut this may be intimidating or confusing if you’ve never used Snapchat before and don’t know how to apply it to your business.įortunately, you’re in luck. What exactly does this mean for your business? To get help with improving your traffic, leads, and revenue, fill out your info. There is no sign of a slow down, and I expect these marketing trends to continue in the future. The platform has seen more than an 18% growth rate in terms of daily users in the last year. In Q4 of 2017, Snapchat hit 187 million active daily users. But keep an eye on these trends as older generations may continue adapting to this platform.
Snapchat is a viable marketing channel if your current target market falls anywhere between the ages of 12 and 34. While Snapchat is known for its popularity with teens, its market penetration is starting to hit young adults and older generations as well. Plus, 51% of this group use Snapchat roughly 11 times each day. That’s because 71% of Gen Z use Snapchat as part of their daily routines. It’s an absolute necessity if you’re focusing on Generation Z as your target market. Your company can’t afford to ignore the impact this marketing channel can have on your business. The days of Snapchat being used solely for sending pictures between friends are over. The Best Phone Services for Small Business.So far, the design only appears to be widely available in a few countries, including Australia and Canada. The new sharing features are available to Snapchat users who have the redesigned version of the app that the company showed off late last year. Letting Stories survive outside the app might simply give Snapchat a chance to reach more potential users. Snap probably won’t need to worry about that - Snapchat’s most important feature is still private messaging, and for that you need a Snapchat account.
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And even though people see tweets all over the place, the company has never really turned that exposure into actual revenue, primarily because it doesn’t know much about the people who see those tweets on TV or online, which makes it hard to target them with ads. Since you can read every one of Donald Trump’s tweets without ever joining Twitter, you might not be inclined to sign up. Tweets appear on television news broadcasts or in online news stories all the time, which means that most people know what Twitter is.īut that scale doesn’t necessarily help the business. It’s worth keeping in mind, though, that bringing Snapchat content outside the app could have negative consequences, too. These Stories still disappear from the app 24 hours after they’re posted, but they will live on outside the app for at least 24 days. It could encourage publishers and other influential users to create more Stories by offering them an expanded audience and a longer shelf life.If Snapchat does a good job of curating these Stories and people share them more publicly, maybe it’ll change Snap’s reputation among older users. Snapchat already curates Stories around major news events, called Our Stories, but unless you are a Snapchat user (i.e. It could elevate Snap’s standing among an older demographic of internet users.If Snapchat videos are suddenly showing up on news stories or other places online where you don’t need an account to see them, it might expose the app and business to new users who ultimately sign up. There are some valid reasons for Snapchat to do this: The ability to more easily share outside of the app is a notable change for Snapchat, which has historically kept all of its content contained inside the app. Previously, users couldn’t share Stories from other users outside the app, and could only share their own Story by downloading it to their phone, which was more of a hassle.